PSYCH CHIT CHAT is a social media platform designed to provide psychological advice to its audience in an accessible and engaging way. The platform focuses on delivering simple therapeutic methods through motion graphics, ensuring that the content is clear, concise, and easy to follow, even in short video formats.

The visual design uses a simple human icon to represent the audience and approachability. Five carefully selected colors are incorporated to appeal to a diverse audience while creating a sense of freshness and vitality. Pastel tones are used to evoke calmness and serenity, reflecting the therapeutic nature of the platform. Orange serves as the main colour, chosen for its energy and familiarity, helping to create a welcoming and uplifting environment. Illustrator objects are kept minimal and simple to enhance clarity, making the content easily understandable for adults dealing with various challenges.

Typography is also carefully considered: a stroke font is used that is both legible and friendly, striking a balance between professionalism and approachability. This choice helps foster a stronger connection with the audience while keeping the tone supportive rather than overly formal.

Music and sound design are integrated to complement the motion graphics. Tracks are chosen to match the speed and flow of the visuals while reflecting the therapeutic theme, helping maintain audience engagement and preventing monotony.

The ending animation incorporates five small bells, each representing one of the platform’s primary branding colours, along with chat icons inspired by the winner’s name. A play icon is included at the start of each video to signal the beginning of motion content, preparing the audience to engage with the short, informative videos effectively.

Overall, PSYCH CHIT CHAT  combines thoughtful visual design, motion graphics, and sound to make psychological advice approachable, engaging, and easy to consume, while maintaining a calm and supportive atmosphere.